Arthayan is an ecosystem enabler with the aim of promoting
entrepreneurship in India.
They support
founders with funding, strategic connections from their
network, knowledge sharing and offer growth advisory services
to help founders scale their ventures.
They work
alongside incubators, educational institutions, and corporates
in creating curated acceleration programs and networking meets
based on the needs of the cohort.
Large corporates
like Amazon Web Services, Zoho, Google Cloud, Mixpanel, HSBC,
Ageas Federal and more have commissioned them to do joint
programs to support and nurture founders.
Arthayan entrusted us with the mammoth task of establishing a
online brand presence from the ground up. For a company started
during the pandemic, online presence was all they had to
initiate conversations that lead to any kind of business
impact. That’s why we formulated a holistic branding strategy
that gave a detailed plan for the kind of partnerships they
should form, how should they showcase that and the content we
should be creating to build credibility.
Apart from
content marketing, we conceptualized and marketed their
flagship bootcamp delivered by leading investors from reputed
VCs and Angel networks.