Overview
Avidio is a video-marketing platform that makes outreach
simpler, hyper-personalized, and faster. It’s the only tool
that lets users create videos at scale, without manual
research, scripting, recording, or editing. Avidio processes
each brief, researches at an individual contact level, and
auto-generates personalized scripts so every recipient feels
their video was made just for them.
Brands and individuals can use Avidio for both
professional and personal outreach, especially for pitches,
invites, reminders, and follow-ups.
- Industry
- MarTech
- Website
- avidio.com
- Headquarters
- Singapore
What did we do for them?
When Avidio’s founders pivoted their business, they sought a
new identity that reflected this direction, and Avidio was
born. We guided them through the entire brand identity process,
from visual and content strategy to communication design. The
goal was to create a personality that balanced B2B credibility
with B2C warmth, as Avidio can be used by both brands and
individuals. Based on our conversations with the founders,
competitive insights, and the brand vision, we shaped Avidio’s
personality to feel warm, positive, witty, and direct.
Essentially, distinguishing themselves from their competitors
in a defined manner.
We also developed their website, from copy to design
and final build. The look and messaging were crafted to
communicate their solution, purpose, and product with clarity.
The chosen style was modern and minimal. Finally, we supported
the brand’s launch on LinkedIn through Account-Based Marketing
and targeted email campaigns powered by Mailchimp, helping them
reach marketers and sales teams seeking personalized outreach
and stronger brand recognition.
Here's What Unfolded When Our Synergies Aligned
