Overview
VM Jewellers, erstwhile VM Muslunkar & Sons Jewellers is a gold
jewellery brand based in Mumbai. Established in 1949, they have
become a hallmark of trust, craftsmanship, and timeless designs
in the gold jewellery industry. Built on the foundation of
traditional artistry, their designs have seamlessly blended for
the modern jewellery connoisseurs. Over the years, the brand
has been a part of festivals, celebrations, and special
moments.
The brand continues to innovate while
staying true to traditions, crafting not just jewellery that
transcends time and caters to generations, but also weaving
families together in a golden thread.
- Industry
- Retail and Fashion (Jewellery)
- @vmjewellers_official
- Headquarters
- Mumbai, India
What did we do for them?
With an aim to enhance online visibility, VM Jewellers came to us for a creative marketing strategy that will help them reach a wider mass. In a highly competitive industry, it was clear that we had to position them not as a jewellery brand, but as a partner in celebrating special moments and days. We came up with grid concepts and started with product photoshoots and videography. With engaging visuals, custom illustrations, fonts, color palettes, print and digital collaterals we slowly moved to bigger campaign.
We helped them rebrand from VM Muslunkar & Sons Jewellers to VM Jewellers. In our latest collaboration with Hemal Ingle, we helped them get a 76.6% follower gain (through performance marketing)
Here's What Unfolded When Our Synergies Aligned
