The Restack wanted to enhance its digital footprint. We took a deep dive into the world of fractional ownership of the real estate industry for comprehensive understanding and competitor study. We realised that awareness and trust are a few factors that are lacking. So we came up with a strategy that positioned The Restack as an expert. It involved using infographics to easily explain product offerings, explainer content pieces to break down technical jargon, and videos to showcase the investment process better. The goal was to make people aware and educated about the technicalities, what investing entails, as well as the salient features of such investment instruments.